Adobe Analytics, a single workspace for brands to unify data and insights for all media types, recently added metaverse and streaming media to its services. Through Customer Journey Analytics (CJA), teams can link digital media consumption to other channels like social media, websites and offline channels:
“Delivering personalized customer experiences is a top priority for every business in every industry, and the key to making it happen is connecting real-time insights across all aspects of the customer journey,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “With support for metaverse and streaming media channels, Adobe Analytics continues to lead the industry as the only true omnichannel analytics solution for customer engagement.”
Adobe also added a new service to incorporate transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act. (CCPA).
Adobe Analytics is used by industries to understand the effectiveness of brand cross-channel experiences and marketing campaigns:
“In the retail sector, nine of the top 10 U.S. brands rely on Adobe Analytics to understand shopper journeys that move from online to in-store. In travel, eight of the top 10 hotel chains and seven of the top 10 U.S. airlines lean on Adobe to enhance digital services as demand picks back up. Adobe Analytics is also leveraged by eight of the top 10 financial services institutions, nine of the top 10 media companies and eight of the top 10 healthcare companies.”
The Metaverse: Adobe Analytics is at the forefront of supporting data from emerging channels, including voice assistants and the connected car. Today, Adobe is previewing support for metaverse analytics, as more brands begin to embrace immersive and 3D experiences.
Streaming media: While streaming is a key investment for the entertainment industry, other sectors such as retail and banking continue to prioritize video and audio content. Adobe is introducing new capabilities today for brands to understand how streaming fits into the overall customer journey.