Need to brush-up on Search Engine Optimization, or SEO? If so, then take a look at “the Beginners Guide to SEO” guide produced by the SEO experts at MOZ.com. The guide is mainly focused on issues related to search traffic and SEO.
Examined over 3 million times, the guide covers topics such as how search engines operate, how people interact with search engines, why search engine marketing is necessary, the basics of search engine friendly design and development, keyword search, how usability, experience and content affects rankings, growing popularity and links, search engine tools and services, myths and misconceptions about search engines, measuring and tracking success.
Additionally, the concept of search engine optimization (SEO) is delineated, why SEO is important for websites and search engines and whether an person can practice do it yourself SEO.
This vital information is available in a printable PDF version. It is suggested to read the guide from “front-to-back” to assist your knowledge of the SEO process.