Known for its paid SEO solutions, SEO software and data for increasing website traffic, rankings, and search results visibility, Moz also offers free SEO tools developed for the same purpose.
The Keyword Explorer searches for the best keywords for your site. Link Explorer delineates link building opportunities and compares them to competitors. Chrome browser Moz Bar allows you to “examine and analyze important search, social and page metrics of any site you visit.” Free Domain Analysis examines any site and determines SEO metrics such as top pages, ranking keywords and competitive analysis.
My Online Presence determines how your location measures up on local search engines and directories. Free Location Audit audits businesses with over 100+ locations to “measure the quality and accuracy of your brand’s local listings.”
Another free resource available from Moz is the SEO Learning Center which offers learning videos, exploratory topics and other SEO learning resources. The Moz Blog also offers free SEO guidance including articles from the “industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights.”