More Prime Members Shopped Amazon’s Prime Big Deal Days October shopping event ever. Compared to last year’s event, the two-day event commenced the holiday season shopping season with higher sales and more items sold.
According to Amazon, Prime members saved money on many items:
Across Amazon’s wide selection, Prime members saved on everything from electronics, home, toys, beauty, and apparel, including discounts on products from Dyson, Mattel, Levi’s, and Apple. Independent sellers also saw record sales during the event compared to Prime Big Deal Days 2023, with discounts on popular items like Le Volume 2-in-1 Titanium Blow Dryer Brush from L’ANGE HAIR, Hydration Multiplier Electrolyte Drink Mix from Liquid I.V., and Superhero Mascara from IT Cosmetics.
Three weeks prior to Amazon’s Prime Big Deal Days a record number of global customers became Prime members compared to last year’s event. Amazon Prime members have access to more than 300 million items which are available with free Prime shipping in the U.S., which includes tens of millions of items available with Same-Day or One-Day Delivery.
Prime members benefitted from Amazon’s shopping technology features during Prime Big Deal Days to search for specific products and gifts and items:
- Rufus, a generative AI-powered conversational shopping assistant, Rufus can answer questions on a variety of shopping needs and products and find exceptional deal recommendations for great gift ideas at a discount in the Amazon store.
- Inspire, the in-app mobile experience guides consumers with ideas and products in a personalized feed.
- Amazon Lens, the visual shopping tool uses image identification to find matched objects and items on Amazon for a focused shopping experience.
- AI Shopping Guides streamlines gift shopping with tailored content to help customers learn about different product types, understand key features and terminology, and identify top brands and customer favorites.
The Holiday Shop is customers can shop during the holiday season, and can discover trending products, top brands, and deals, including Top 100+ Gifts, hosting must-haves, and the Toys We Love list, or shop by theme and price point with most-loved gifts under $10, and stocking stuffers under $10.
Amazon Prime
Prime is savings, convenience, and entertainment in one single membership. Over 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., more than 300 million items are available with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Prime is available for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults ages 18-24 and college students can try a discounted Prime membership with a six-month trial at amazon.com/joinstudent, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month at amazon.com/getprimeaccess.
