YouTube encourages creators can find new audiences, connect with fans, and help build growing businesses:
In just over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.
YouTube has increased its role in assisting YouTube creators by
investing in new monetization options for creators beyond advertising, including Paid Digital Goods, merchandise, branded content and more.
With the the launch of the Shorts Fund, creators and artists now have 10 ways to make money and build a business on YouTube:
1. Shorts Fund
The YouTube Shorts Fund, a $100M fund distributed over 2021-2022. Every month, we reach out to thousands of eligible creators to claim a payment from the Fund – creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts.
2. Ads
Ads have been used to increase creators’ revenue streams, and continue to be the primary way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube.
3. YouTube Premium
YouTube Premium is a paid subscription option which enables members to view listen to ad-free content, background playback, downloads, and premium access to the YouTube Music app. The majority of subscription revenue goes to YouTube partners.
4. Channel memberships
With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a regular monthly paying member at prices set by the creator.
5. Super Chat
Super Chat permits fans watching livestreams and Premieres to purchase a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention.
6. Super Thanks
With Super Thanks viewers can give thanks and appreciation on uploaded videos. As an added plus, fans will get a distinct, colorful comment to highlight the purchase, which creators can respond to.
7. Super Stickers Yet another way followers can show support and approval during livestreams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out.
8. Merchandise
The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. Creators can choose from 30 different retailers worldwide.
9. Ticketing
Music fans can learn about upcoming concert listings and go directly to our ticketing partners’ sites to buy tickets.
10. YouTube BrandConnect
Through YouTube BrandConnect (previously known as FameBit), makes it easier for creators and brands to create branded content that is both authentic and effective. BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape connecting brands, creators, and fans.
