LG Electronics (LG), a global leader in mobility technology, has collaborated with SDVerse, the automotive industry’s first B2B marketplace for software applications. LG’s AlphaWare software solutions will be used to support automakers and suppliers for the transition to software-defined vehicles (SDVs).
LG AlphaWare consists of five areas, PlayWare, MetaWare, VisionWare, BaseWare and OpsWare. These five areas involve immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management. LG’s status as a Smart Life Solution Company is embodied in LG AlphaWare, “extending its innovation leadership from the home to mobility and delivering safer, smarter and more enjoyable driving experiences.”
SDVerse is a digital hub currently decreasing inefficiencies in procurement and helping to propel the industry-wide acceptance of SDVs. LG joins SDVerse to bolster cooperation with automakers and suppliers and accelerate software-defined mobility innovation.

SDVerse was founded in 2024 by General Motors, Magna and Wipro and is the first global B2B marketplace for automotive software:
Designed as a “matchmaking” platform for software buyers and sellers, SDVerse shifts away from the traditional “captive” development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.
Both CEOs of SDVerse and LG recently stated the significance of the mobility solutions merger and how beneficial this action will be for users:
We are delighted to welcome LG Electronics to SDVerse, said Prashant Gulati, CEO of SDVerse. LG’s broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide.
We are proud to introduce LG’s mobility solutions to the SDVerse marketplace, said Eun Seok-hyun, president of LG Electronics Vehicle Solution Company. Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era. By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation.