iPhone 17 Pro and iPhone 17 Pro Max, Image/Apple
Apple recently released its newest iPhone lineup, the iPhone 17 Pro and iPhone 17 Pro Max, newly designed and with a significant boost in performance. Other outstanding features include the most powerful and efficient chip for iPhone, A19 Pro, powering the advanced camera systems-including triple rear cameras, next-level mobile gaming, and Apple Intelligence. The new iPhone 17 Pro and iPhone 17 Pro Max are available in three exciting new finishes deep blue, cosmic orange, and silver. Pre-orders start Friday, September 12, with iPhone 17 general availability on Friday, September 19.
Design with Performance in Mind
One of the most unique features of the iPhone 17 is the unibody design consisting of brushed lightweight aerospace-grade 7000-series aluminum alloy results in incredible iPhone thermal performance. Deionized water is sealed inside the Apple-designed vapor chamber to distribute heat from the powerful A19 Pro and therefore improve performance.
A “plateau” situated on the back of the phone provides a roomy area for items like a larger battery. Even the phone’s antennas strategically placed around the perimeter of the phone for a high performing antenna system. With an optional high-wattage USB-C power adapter both iPhone 17 phones charge 50 percent in 20 minutes with the new 40W Dynamic Power Adapter with 60W Max.
Apple iPhone 17 Pro camera close-up, Image/Apple
A19 Pro, A Faster Chip
Apple’s A19 Pro chip, combined with the vapor chamber as mentioned earlier, is 40 percent better sustained performance than previous generation iPhones. The 6-core CPU is faster than any CPU in a smartphone. The 6-core GPU architecture has built-in Neural Accelerators built into each GPU core, a larger cache, and even more memory than ever. The GPU also works in unison with the 16-core Neural Engine for powering Al models, stunning graphics, and AAA gaming titles. Apple-designed wireless networking chip N1, enables Wi-Fi 7, Bluetooth 6, and Thread.
iPhone 17 Pro and iPhone 17 Pro Max Display
The iPhone 17 Pro and iPhone 17 Pro Max are available in 6.3-inch and 6.9-inch sizes. The Super Retina XDR display is protected by the durable and 3x scratch resistance Ceramic Shield 2 which also protects the back of the devices and is anti-reflection for glare reduction. The displays feature ProMotion up to 120Hz, Always-On, and 3000 nits of peak outdoor brightness, and 2x better outdoor contrast.
Please accept YouTube cookies to play this video. By accepting you will be accessing content from YouTube, a service provided by an external third party.
If you accept this notice, your choice will be saved and the page will refresh.
Camera/Video System
iPhone 17 Pro and iPhone 17 Pro Max camera system is the best yet with eight pro lenses. The camera system includes three 48MP Fusion cameras for more defined and shaper images, a new 48MP Telephoto camera with next-generation tetraprism design, a new 4x optical zoom at 100mm for portraiture, a 8x optical zoom at 200mm and digital zoom magnifies up to 40x for photos. With Photonic Engine, machine learning bolsters natural detail, reduces noise, and improves color accuracy.
The new Center Stage front camera provides new photo and video experiences:
The Center Stage front camera features the first square front camera sensor on iPhone, offering a wider field of view and higher resolution — up to 18MP for photos — to capture more detail. Users can now take photos and videos in portrait or landscape while holding their iPhone vertically. For group selfies, Center Stage for photos uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame.
In the area of video, iPhone 17 Pro and iPhone 17 Pro Max are considered the first smartphones to support ProRes RAW, Log 2, and genlock:
A technique used to precisely synchronize video across multiple cameras and inputs. This helps creatives achieve accurate, professional-looking transitions and advanced creative techniques without hours of manual frame-by-frame alignment.
iOS 26 and Apple Intelligence
iOS 26 features include Liquid Glass with enhanced apps and system experiences. Apple Intelligence Live Translation translates text and audio on the go. Visual intelligence turns screenshot captures into searches. New screening tools scans calls and messages for important or not content and appropriate responses.
eSIM digital SIM
eSIM is a digital SIM when compared to traditional physical SIM cards offers greater flexibility, better security, and seamless connectivity. eSIM is supported by over 500 global carriers:
These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback, getting up to 39 hours. eSIM also makes staying connected while traveling even more convenient, allowing continued connectivity through affordable international roaming plans from users’ home carriers or local prepaid options available with more than 200 carriers.
iPhone 17 Pro TechWoven Case, Image/Apple
iPhone 17 Pro and iPhone 17 Pro Max New Accessories
- The TechWoven Case has a new technical woven fabric that uses multiple colored yarns. TechWoven cases will be available in five colors: black, blue, purple, sienna, and green.
- The iPhone 17 Pro Clear Case with MagSafe consist of a blend of clear polycarbonate and flexible materials.
- The Silicone Case with MagSafe will be available in orange, terra cotta, neon yellow, purple fog, midnight, and black.
- The new Crossbody Strap can be paired with the TechWoven Case and Silicone Case, for a hands-free to carry your iPhone.
iPhone 17 Pro and iPhone 17 Pro Max Sustainability
iPhone 17 Pro and iPhone 17 Pro Max are made with 30 percent recycled content, 100 percent recycled cobalt in the battery and 100 percent recycled gold plating printed circuit boards. Both phones are manufactured with 40 percent renewable electricity. The phones maintain sustainability through being durable, repairable, and offering industry-leading software support. The paper packaging is recyclable and 100 percent fiber-based.
Pricing and Availability
iPhone 17 Pro will be available in double the entry storage, 256GB, as well as 512GB and 1TB. iPhone 17 Pro Max will be available in 256GB, 512GB, 1TB, and for the first time, 2TB storage capacities. Available in cosmic orange, deep blue, and silver, iPhone 17 Pro starts at $1,099 (U.S.) or $45.79 (U.S.) per month, and iPhone 17 Pro Max starts at $1,199 (U.S.) or $49.95 (U.S.) per month.
