Apple's iPhone Comeback
by TechMainstream Editor
February 2, 2020
Apple iPhone 11 Pro, Image Credit: Apple
Despite increasing competition coming from less expensive phones by Samsung and Huawei, Apple's iPhone is projected to maintain profitability due to "strong demand for new models, spurred by trade-in programs and heavy discounts on older models." This is definitely good news considering the iPhone has made a comeback after a year long lull.
Fifteen brokerages concurred with iPhone's comeback by increasing price targets on Apple's stock last Wednesday. Apple's first quarter results reflect the renewed enthusiasm for the iPhone: "We are thrilled to report Apple’s highest quarterly revenue ever, fueled by strong demand for our iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables," said Tim Cook, Apple’s CEO."
A few other factors favorably account for the iPhone's resurgence such as the ability for consumers "to purchase a phone and pay for it in monthly installments without paying interest." The iPhone 11 cost is $50 less than the previous model, the iPhone XR. Another future factor is the release later this year of the 5G iPhone which is purported to further increase sales.