Whisk Builds Intelligent Digital Food Experiences
by Tech Mainstream
November 5, 2018
Determined to be the world’s most advanced AI food engine, Whisk is a Food AI startup that directs businesses to build integrated food experiences from shopping list to cart: "From shoppable recipes to the connected kitchen, Whisk’s technology helps leading companies create digital experiences with food that people love."
The companies and businesses that use Whisk span from retailers, publishers, IoT Companies, Brands and Health. Whisk is integrated across 300,000+ recipes, offers personalized recipe recommendations and includes a cookbook feature to save & store recipes from across the web. Founded in 2012, Whisk comes in free and Pro (paid) versions.
Whisk Ai Food Engine, Image/Whisk
The Whisk Instant Shopping List can be used with any recipe or product and exemplifies plug and play simplicity, "AI-powered algorithms parse ingredients and products, extracting what is needed and in what quantity."
Whisk is Omnichannel and eCommerce enabled, which means,
"every item is automatically matched to the right store product. Users can also take lists into store by printing lists, emailing them or using their mobile device."
A universal shopping list is a shopping list "that a user can access on any site and shop anywhere."
Whisk also integrates deeply integrated shopper marketing, out of the box, which consists of purchase intent, ads display on recipes and following users through the shopping list experience into the offline or online store purchase. Advanced Reporting reveals realtime user interaction and timeframes, devices or geography determinants.
In summation, Whisk helps the largest recipe publishers, grocery retailers and food manufacturing brands in their journey to offer a better food experience for consumers worldwide by featuring brand lock, retailer selection, custom affiliate codes, user profiles data sharing, custom branding, custom retail integrations, categorization, advanced integration methods, display customization, integrate with video, social and email and local options, global connectivity.
Some of Whisk's current clients include Kraft, General Mills, BBC Food, Allrecipes, Time Inc., Instacart, Amazon Fresh, Peapod, Food Network, Walmart, Unilever and McCormick.