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Salesforce Predicts Record $136 Billion for U.S. Online Sales and $768 Billion Worldwide for this Holiday Season

by Tech Mainstream Staff


October 5, 2019


Salesforce Predicts Record $136 Billion for U.S. Online Sales and $768 Billion Worldwide for this Hoilday Season Image: Pixabay


With this holiday season being a shorter selling season, by exactly six days, Salesforce data indicates "U.S. digital commerce revenue growth this holiday season at 13 percent year over year (YOY)." Retailers that offer personalized experiences, click and collect offerings and unbeatable prices, will be highly successful this coming holiday season.

Since Thanksgiving comes early this year, early bird shopping, especially on the Tuesday and Wednesday before Thanksgiving will "drive 19 percent YOY growth in global digital revenue." Voice-enabled devices, messaging platforms and social media will be used to make purchases.

Another technique to alleviate the shortened holiday shopping season is click and collect, otherwise known as “buy online, pick up in-store.” During the five days before Christmas, click and collect shoppers are 48% more active.

Gen Z buyers will help bolster revenue this holiday shopping season. Considered at the “edge” of brand and retailer properties, "one in ten digital purchases occur on emerging digital purchase points like social media, messaging platforms and voice-enabled devices." Gen Zers are 3.5 times more likely than Baby Boomers to embrace these technologies.

Forty-seven percent of shoppers will only buy items on sale this holiday season. Another revenue impetus is offering customers sales or promo codes since these are "the number one factor influencing their holiday purchases." As for the biggest digital discounts, Cyber Monday remains the leader with an average discount rate of 29 percent.

 

 

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Tech Definitions in the News

Arduino is an open-source electronics platform based on easy-to-use hardware and software. It's intended for anyone making interactive projects. Arduino boards are able to read inputs - light on a sensor, a finger on a button, or a Twitter message - and turn it into an output - activating a motor, turning on an LED, publishing something online

Source: https://www.arduino.cc/en/Guide/Introduction/

Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality.

Source: https://www.realitytechnologies.com/ augmented-reality/

Chatbot is a piece of software that interacts with users in a conversational way.

Source: https://snatchbot.me/insight/250/ intelligent-chatbots


Deep Learning is a new area of Machine Learning research, which has been introduced with the objective of moving Machine Learning closer to one of its original goals: Artificial Intelligence.

Source: http://deeplearning.net/


DevOps is a set of software development practices that combines software development (Dev) and information technology operations (Ops) to shorten the systems development life cycle while delivering features, fixes, and updates frequently in close alignment with business objectives. Different disciplines collaborate, making quality everyone's job.

Source: https://en.wikipedia.org/wiki/DevOps


Docker is a tool designed to make it easier to create, deploy, and run applications by using containers. Containers allow a developer to package up an application with all of the parts it needs, such as libraries and other dependencies, and ship it all out as one package.

Source: https://opensource.com/resources/what-docker


Edge computing is a distributed computing paradigm which brings computation and data storage closer to the location where it is needed, to improve response times and save bandwidth.

Source: https://en.wikipedia.org/wiki/Edge_computing


FogHorn is an intelligent Internet of Things ( IoT) edge solution that delivers data processing and real-time inference where data is created.

Source: https://aws.amazon.com/blogs/architecture/foghorn-edge-to-edge-communication-and-deep-learning/


Hybrid Cloud is a computing environment that combines a public cloud and a private cloud by allowing data and applications to be shared between them.

Source: https://azure.microsoft.com/en-us/overview/what-is-hybrid-cloud-computing/


Kubernetes (k8s) is an open-source system for automating deployment, scaling, and management of containerized applications.

Source: https://kubernetes.io/blog/



WWW2 and WWW3 (k8s) are hostnames or subdomains, typically used to identify a series of closely related websites within a domain, such as www.example.com, www2.example.com, and www3.example.com; the series may be continued with additional numbers: WWW4, WWW5, WWW6 etc. 

Source: https://en.wikipedia.org/wiki/WWW2


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