Optimizely Experimentation Platform Helps Businesses Succeed

by Tech Mainstream Staff


May 24, 2019


Optimizely Helps Businesses Succeed Through Experimentation


Optimizely is the "world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time." In a nutshell, optimizely essentially determines what works and what doesn't work for businesses and organizations. Optimizely increases customer retention and will improve the ROI of campaigns, landing pages, checkouts and overall conversion.

Optimizely includes web and full stack experiments and includes websites, mobile apps, TV apps and IoT/conversational apps. Optimizely is enterprise ready with program management, personalization, open platform availability, analytics/data and security.

Optimizely uses the scientific method to find the right business solutions using real data:

"Test headline ideas, images, CTA’s, colors, graphics, in-code pricing algorithms and more. Optimizely lets you control how many people see your experiments and then measures their responses by segment."

Geared to assist marketing and product teams develop successful solutions for media, travel, retail, high tech and finance industries. Optimizely also has solutions partners and technology partners to integrate with further refine and improve your business projects.

Optimizely includes learning resources including the following categories, library, optimization glossary, knowledge base, academy, dev docs, community and a blog. Optimizely also include webinars, events, Opticon and Opticon Europe for further instruction and tutorials. Sample size calculator and maturity model are tools used for Optimizely.

Twenty-four of the Fortune 100, and leading global disruptors use Optimizely. Currently 40% of leading interbrand companies use Optimizely. The available plans for businesses include Optimizely Web and Optimizely Full Stack or combine both solutions in one powerful platform.

 

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Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality.

Source: https://www.realitytechnologies.com/ augmented-reality/

Chatbot is a piece of software that interacts with users in a conversational way.

Source: https://snatchbot.me/insight/250/ intelligent-chatbots


Deep Learning is a new area of Machine Learning research, which has been introduced with the objective of moving Machine Learning closer to one of its original goals: Artificial Intelligence.

Source: http://deeplearning.net/


DevOps is a set of software development practices that combines software development (Dev) and information technology operations (Ops) to shorten the systems development life cycle while delivering features, fixes, and updates frequently in close alignment with business objectives. Different disciplines collaborate, making quality everyone's job.

Source: https://en.wikipedia.org/wiki/DevOps


Docker is a tool designed to make it easier to create, deploy, and run applications by using containers. Containers allow a developer to package up an application with all of the parts it needs, such as libraries and other dependencies, and ship it all out as one package.

Source: https://opensource.com/resources/what-docker


Hybrid Cloud is a computing environment that combines a public cloud and a private cloud by allowing data and applications to be shared between them.

Source: https://azure.microsoft.com/en-us/overview/what-is-hybrid-cloud-computing/


Kubernetes (k8s) is an open-source system for automating deployment, scaling, and management of containerized applications.

Source: https://kubernetes.io/blog/



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Source: https://en.wikipedia.org/wiki/WWW2


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