Intel Launches Global Business-to-Business Marketing Campaign
by Tech Mainstream Staff
April 21, 2017
Intel recently introduced a new global business-to-business (B2B) marketing campaign focusing on Intel technology which is "building the future, such as artificial intelligence and autonomous driving."
With help from the slogan, "we know the future, because we’re building it," Intel's campaign is meant to reassure businesses and companies that new technology, which often creates "universal anxiety," can be simply "amazing.”
The first spot, assists businesses to "see trends to stay ahead of the competition" by adopting artificial intelligence. The next spot, explains Intel's advancements in autonomous driving technology, specifically how it is "accelerating the future of autonomous vehicles and 5G network technology." The first part of the campaign will start April 18, and the second will start on April 25. Also available will be "corresponding social and online assets, as well as vertical campaigns in China, Germany, Japan and the United Kingdom."